What is business blogging?
Business blogging is a marketing technique that uses blogging to drive the traffic to your website.
A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support your website growth.
The Benefits of Blogging for Business
1. Helps drive traffic to your website.
Every time you create and publish a blog post, it's one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search for a specific topic or keyword.
2. You can reuse the blog content for social media use.
Instead of asking social media moderators to create entirely new content for social media (or create that content yourself), your blog can act as a repository of content.
3. It helps convert traffic into leads.
When you have some traffic coming to your website through your blog, you have an opportunity to convert that website traffic into leads.
Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads.
4. It leads to long-term results.
this happen when your blog post help to clear things up for a confused customer
5. It helps you to share company news.
Blogs can contain not only articles, but also news that highlights what the company intends to do.
Sharing company news on your blog not only humanizes your brand but also helps your audience realize that you're not always interested in selling.
So now, have you realized the importance of blogging or not?